The French conquered by the mobile Internet
Mobile Internet, the driving of the media industry and recreation? In any case think that PricewaterhouseCoopers, which estimated that more than one French person in four will be equipped for the mobile Internet in 2014, 18 million people. In its annual "Global Entertainment and Media Outlook 2010-2014", the audit firm notes that the phenomenon of "mobile consumer" includes high speed.
In fact, the French were somewhat neglected voice calls in 2009, the benefit of SMS and especially multimedia applications, according to a recent study by the firm IDATE to the French Association of Mobile Operators (SWOT). The mobile internet service becomes widely used for the 7.3 million owners of smartphones. Result: the average expenditure for voice slid nearly 6.3% in 2009, while spending on data services and mobile Internet have increased by 8%.
Access PC slowing
So much so that the U.S. bank Morgan Stanley in her study "Internet trends," predicts that the use of mobile Internet will be greater than that of fixed Internet within five years. The world had 1.8 billion Internet users in 2009, up 13% year on year, says Morgan Stanley.
The growing role of digital technology in society has contributed to the recovery, although "fragile", the media industry and recreation, says PricewaterhouseCoopers. In his study, the firm believes that the activity of this sector worldwide is expected to grow 5% per year between 2010 and 2014, after declining 3% in 2009 to reach 1.69 trillion dollars. In parallel, the Internet will show an average annual growth of 9% over this period.
A real opportunity for the media industry and recreation.The trend is toward "consumer web", says PricewaterhouseCoopers. Internet users consume more media and online entertainment, sharing and enriching the content instantly on social networks like Twitter and Facebook, or hosting sites (YouTube, Dailymotion).
The "socialization" of media
"Then they ate up individually, the opportunity to comment and share content regardless of where one is transforming the media consumption in a collective experience," said Mathieu Aubusson, associate specialist in media industry and leisure for PricewaterhouseCoopers.
The rise of digital media, however, is not without its challenges. "The digital migration and changes in consumer behavior put great pressure on existing models," warns Matthew Aubusson.The media industry and recreation needs to find profitable new business models, while supporting the rapid pace of innovation hits new offerings.
"The movement of consolidation, partnerships should emerge to share the risk in a rapidly changing market," says the partner at PricewaterhouseCoopers. These risks include the threat of overheating networks puts telcos at bay, while data traffic is exploding.
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