The bio overtaken by economic crisis
Even the market is affected by the economic crisis. Indeed, according to research firm Xerfi published Monday, the organic food market will grow more slowly in coming years. Main reason: the deteriorating economic conditions resulting in a decrease in the purchasing power of households. "With the crisis, consumers prioritize while prices of organic products are higher than those of traditional foods," said Xerfi. Result: Sales of organic products should no longer move as "5% in 2012, 8% in 2013 before returning to 5% in 2014 and 2015, according to estimates by the firm. With a turnover of 4.5 billion euros on that date. " In 2011 sales in this market segment posted 3.65 billion euros against a little over $ 2 billion in 2008.
It was between 2006 and 2010 that the market for organic products has seen its best years of growth, with rates between 10 and 20%. What stir the appetite of major retailers that since has continued to expand its range of organic and glean new customers compared to retailers and specialty networks. So much so that today 47% retail market share. An influence that may still grow.
The hypermarkets always looking of the lowest price, should benefit from this startégie to attract new customers. A strategy that is even more effective in a context of economic crisis. Mass distribution should surpass the 50% in 2015 while the share of experts, networks and independent, should decrease to 30% in 2015 (48% in 2005) concludes Xerfi. The remaining organic food no matter what a niche market.
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