Other European markets followed the same trend. The London Stock Exchange rose 1.03%, the Frankfurt from 0.55%. The place was awarded Milanese 0.74%. Of the European indices, the STOXX 50 was up 1.37%. On Wall Street, the Dow Jones gained 0.21% in session and the Nasdaq 0.64%.

An hour before the close, Silvio Berlusconi, won a vote to test the Chamber of Deputies with the abstention of the opposition. However, he lost the absolute majority and is thus a little more fragile still.The group reported before trading a net profit, down nearly 31% to 622 million euros, but above expectations fast cash advance. The bank also decided not to distribute a dividend to its shareholders for the year 2011 to strengthen its capital base without recourse to the market and public money. In its wake, other bank stocks also rose as Credit Agricole (0.82% to 5.14 euros) and BNP Paribas (1.79% to 31.32 euros).

Lagardère (-6.19% to 18.49 euros), with sales falling almost 6% in the third quarter, down for the second time in less than three months its earnings forecast for 2011 .

Thales (0.74% to 25.30 euros) confirmed its targets for 2011 and 2012. Sales for the nine months stood at 8.61 billion euros, down 2%. The advocacy group also just to get along with Safran on an asset swap.

"Although we are not going to a referendum, which was never an end in itself (…), I welcome the position of the opposition party of the right" who was willing to ratify Parliament's approval of the euro area of ​​27 October, said George. Papandreou to the Cabinet, said in the statement.

He stressed that "the question of the participation of Greece in the euro area was taken for granted" and that the challenge was to ensure the implementation of the anti-crisis plan developed by the euro area in Brussels last week.

Two complaints last year

In addition, the profiles presented by PagesBlanches were not automatically updated business card. So that those who deserted Facebook saw months later, still exhibited their picture in the online directory …

Two people alerted the CNIL and filed a complaint last year. In June 2010, the Data Protection Commission has carried out inspections.The PagesJaunes had then argued that the collection was lawful. Because users choose to deliver the information on social networks and have the opportunity to limit access to their profiles. If they do not, they accept, in a way that their data public Internet, called the directory.

An argument rejected by the CNIL, which estimates that this information is public course on the Net, but that does not allow "a third party to conduct a massive collection, repetitive and undifferentiated data without informing the persons concerned" . Especially adding the lawyers of the CNIL, the PagesJaunes are not "search engine". These can aggregate data from the Web.Google also displays the Facebook profiles are not protected, that people have not always aware of this exhibition.

After months of training, and although the book has meanwhile suspended the service, the CNIL, which has changed its chairman, has finally decided to punish the PagesJaunes. "Given the sensitivity of the service (…) the number of people involved in the service in question." And also to warn users of the possible fate of their data on the Net.

After opening up 1.21%, the benchmark index of the Paris Bourse is pressed into the red in the morning before showing a slight increase of 0.54% to 3062.14 points. Sign that markets are not completely reassured by the decision of the central bankers of the richest countries to mobilize to prevent the drying up of banks' liquidity in dollars. "There is no particular news. The market is perhaps a little profit after rising in recent days, "says Dov Adjedj, vendor shares at Aurel BGC.

In turn, other European financial centers are currently in the green: the Footsie-100 from the London Stock Exchange rose 0.84% ​​to 5382.27 points, the Dax in Frankfurt in 5570 to 1.14% , 82 points, but the Madrid Ibex-35 yields 0.17% at 8323.7 points while the FTSE Milan Mib rose 0.82% to 14,763.22 points.

Thursday night, the European Central Bank (ECB), the U.S. Federal Reserve, the Bank of England, Swiss National Bank and the Bank of Japan reopened their facilities dollar loans to European institutions to three months, at their request . The decision was hailed by leading international institutions including the IMF, through its President Christine Lagarde: "This is a clear indication from the two largest euro area members of a economic point of view that Future of Greece is truly in the euro area.This appears to be strongly rooted in them both, "she said Thursday, referring to the Franco-German tandem. The same applies to the ECB: "We are all very closely 'united in one purpose,'" said Thursday Jean-Claude Trichet, president of the ECB.

A meeting of finance ministers in Poland

Still, brokers are concerned that this improvement was not part of the time. "The coordinated central bank takes the market on Friday," noted Toshiyuki Kanayama, broker at Monex, quoted by Dow Jones Newswires. But this does not solve the problem of the euro area should have a temporary effect. "And for him to echo, the Austrian Minister of Finance, Maria Fekter, has not ruled on Friday that a failure of Greece is a better alternative to a bailout too expensive."We should consider this alternative," she started.

Suddenly, all eyes have turned to Wroclaw in Poland, where there is a meeting of EU finance ministers on Greece. It should last two days and overcome the remaining obstacles to the implementation of the second aid plan in Athens decided July 21 to avoid a bankruptcy of the country. Note that Timothy Geithneir, the U.S. Treasury Secretary, will attend the round table. Two press conferences are scheduled this Friday at 24:00 and 17:30.

On the foreign exchange market, the euro bought 1.3798 dollars, down 0.61%. Similarly, oil prices down slightly popped, a barrel of "light sweet crude" earned 5 cents to 89.33 dollars."This liquidity will likely prevent the recession to hit the euro area, supporting crude oil prices," said Victoire Shum, an analyst at Purvin and Gertz in Singapore.

On the macroeconomic front, the euro area recorded an external trade surplus 4.3 billion euros in July against 4.7 billion a year earlier, according to first estimates released Friday by the EU statistics office Eurostat .

In France, business start-ups in France rebounded in August after two months of decline. A total of 41,697 companies were created last month, according to Insee, a figure up 7.5% from July, which was the worst month for a year and a half.

In Germany, German Chancellor Angela Merkel said today that German GDP growth would be "closer to 3% than 2.5%" this year.This statement comes as concerns about the impact of cooling of the global economy on the German economy, heavily dependent on exports, are more vivid.

United States, the net capital flows and the index of consumer confidence from the University of Michigan will be published early in the afternoon.

Values ​​to follow

Banking

After the decision by central banks to help European banks, the banks were moving in a disorganized mid-session: Societe Generale (2.40% to 18.77 euros), Credit Agricole (-0.05% to 5 , 52 euros) and BNP Paribas (-1.61% to 30.01 euros)

Air France-KLM (1.39% to 6.14 euros) and EADS (-0.88 to 22.06 euros)

The manufacturer will control 50 devices equally between European manufacturers Airbus and Boeing, for a total of $ 11.3 billion (8.1 billion euros) to ensure the renewal of its fleet, say Les Echos to be published Friday.

Hermes (-7.10% to 249.25 euros)

Resumption of trading on Friday for the title of the luxury group, which was suspended the day pending the decision of the Court of Appeal in Paris on speculation about the fate of its capital due to a possible takeover bid by LVMH.

Areva (-1.62% to 20.66 euros)

The group has suspended two months for the production of two French factories processing of uranium due to the decline in demand for nuclear power plants in Japan after the disaster in Fukushima, officials said Thursday from the French nuclear group.

EDF (3.34% to 21.33 euros)

Group and Electrical Delmi A2A and its majority shareholder, who jointly control Edison, announced the extension of their shareholder agreement until October 31 at number two in the Italian electricity.

In a very brief statement released this morning on its website, the group Zurich estimated the loss caused by fraud 2 billion, or $ 1.46 billion. "Customers' accounts will not be affected," says Officer, explains, however, that the extent of fraud will most likely accounts plunge into the red for the current quarter, the third of its fiscal year.

In late August, the Swiss giant has already announced that its quarterly accounts would be burdened by restructuring charges related to his economic plan of 2 billion Swiss francs (1.8 billion) by 2013. At that time, management had considered these exceptional charges of 550 million Swiss francs (456 million). With two billion dollars of potential losses announced this jeudimatin, so the bank could announce a major deficit. In the second quarter, UBS had announced a net profit group share of 1, 01 billion Swiss francs (840 million euros).

An image more tarnished

The precise cost of such fraud is still unclear but the bank should give more details on the occasion of the publication of accounts for the third quarter, scheduled for 25 October.Although the amount of fraud is still well below the losses caused by Jerome Kerviel, the former trader the most notorious of the Societe Generale (4.9 billion euros of losses also unauthorized operations) . However, this new financial scandal should put on the front of the stage vulnerabilities of control systems of banks, on policy positions of its brokers.

Furthermore, this case should a little dent the image of the Swiss bank. In 2008, she was among the banks most exposed to subprime. In total, in 2007 and 2008, UBS had thus unveiled record losses related to its exposure to toxic assets: 5.24 billion and 19.7 billion francs (4.35 and 16.37 billion euros).Today, the Federal Housing Finance Agency (FHFA) even accused of having sold $ 4.5 billion of toxic assets to mortgage refinancing agencies Fannie Mae and Freddie Mac, and is seeking in return for $ 900 million . Finally, the Swiss bank is also under investigation in France on suspicion of using tax evasion.

Thursday morning, UBS did not give details on the progress of investigations for fraud, saying only that an investigation is underway. Meanwhile, the shareholders of the Swiss bank would have gone well for such a scandal, in a stock market already adverse to bank stocks.At the Zurich Stock Exchange, UBS clinched the title by more than 7% on Thursday, at 10.24 Swiss francs (8.51 euros), with 45% lower as its highest since Feb. 18 annual.

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Investors can not really come to their senses after the blow of yesterday who did fall by 4.73%, under 3000 points.The problems of sovereign debt, which resulted in all European markets falling and are still strongly back the Asian markets this morning, are at the heart of investor concerns.

Greece again centralizes all fears since the country's authorities and inspectors of the European Union, the International Monetary Fund and the European Central Bank, have suspended talks to ten days. The two parties disagree on the reasons and extent of delays by Athens in reducing its budget deficit. This situation endangers the second rescue plan concocted by the European Union. Some analysts believe even now that the plan was stillborn."Greece has already slipped over new deficit targets," said Bruno Cavalier, as well, an economist at Oddo Securities.

Nervousness is also high, whereas the German Constitutional Court will make its decision Wednesday on the highly anticipated aid granted by Greece to Berlin and the establishment of a European emergency fund. Germany is the main creditor of Greece in the eurozone.

"It's a stampede"

Also in the issue of debt in the euro zone, Italy is suffering from a new crisis of confidence while accumulating doubts on its ability to curb its deficit despite the adoption of an austerity plan this summer.Finally, union sources said yesterday that the Spanish Prime Minister Jose Luis Rodriguez Zapatero had recognized mid-August, the markets in crisis, that Spain was close to a "rescue" needed.

"It's the stampede, the free fall. Trust is the innermost and nobody does anything to reassure, "commented Xavier Villepion, sales of shares in Global Equities. "Investors have no reason now to invest in the equity markets," he says. "We are in a dynamic market similar to that of the fall of 2008, when prevailing psychosis triggered by the subprime crisis," said Patrick Jacq, bond strategist at BNP Paribas."Everybody goes in the same direction and fled to the German long-term bonds," he said.

"No recession in the U.S."

These problems of sovereign debt in addition to fears of a global recession while the health of U.S. economic worries. In this regard, World Bank President Robert Zoellick said on Tuesday that the United States was not threatened by a return to recession. "I do not think the United States and the world will fall into recession," he said.

The ISM "non-manufacturing" rose for the first time since May, 0.6 percentage points from July, reaching 53.3%, while the median forecast of analysts gave the down at 51.0%.

The European currency the euro was trying to rebound against the dollar on Tuesday, however briefly climbed back above the $ 1 cash advance loan.42 threshold.Eurostat also confirmed its first estimate of GDP growth in the euro area. It increased by only 0.2% from April to June after 0.8% in the first quarter.

The famous German ten-year Bund collects all the favor of investors and its yield, which moves in the opposite direction from price, fell to below 2%, unheard of.

Values ​​to follow

The bank still in the red

Bank stocks remained misguided in Paris and did not benefit from the rebound. BNP Paribas lost 0.91% to 31.02 euros, Crédit Agricole 1.83% to 5.74 euros, Natixis 0.51% to 2.55 euros and Societe Generale 0.64% to 20.12 euros.Some values ​​are more dependent on market conditions, however, fell under the head, the image of ArcelorMittal, which gained 1.84% in mid-session at 13.32 euros.

Audika: + 5.86% to 16.99 euros

The group released a net profit up 17.2% to 4.8 million in the first half, Audika has benefited from financial instruments, whose contribution represents about 400,000 euros.

Medica: + 4.51% to 12.74 euros

Medica said it had seven times its first-half profits to 20.7 million euros and raised its annual growth target of the activity of 15% to 17%.

NYSE Euronext: + 2.54% to 18.57 euros

The group announced a return to continuous trading, as of Thursday, September 8, a series of indicators of the Paris Bourse, the SBF 120, which was suspended on August 8 for technical reasons.

Casino: 0.51% to 55.56 euros

The retailer Almacenes Exito Colombia, 54.8% owned by the French group, has launched a capital increase of $ 1.4 billion (one billion) unveiled in late June.

Paris airport: + 0.52% to 55.79 euros

A consortium that includes ADP is one of the groups pre-qualified to take over the airports of Madrid and Barcelona, ​​said Monday the Spanish airport authority AENA.

Lagardère: + 2.25% to 19.73 euros

Arnaud Lagardere said the media group is considering a share buyback or payment of a dividend with the proceeds of the sale of the international magazine division.In an interview published Tuesday by the newspaper Les Echos, he also said that the withdrawal of the group of EADS will not happen until the release of the Airbus A350, the future long-haul European aircraft manufacturers.

Air France – KLM: + 3.31% to 6.14 euros

The group wants to save 700 to 800 million euros in additional savings and will also scale back its flight schedule.

GDF Suez: + 1.50% to 20.35 euros

The newspaper Les Echos, there will be no increase in gas rates for individuals on 1 October, the Regulatory Commission (CRE) does not provide a complete analysis of the tariff before the end of September.

Dry environment: -5.03% to 44.62 euros

The company said it was reviewing its goal of decreasing operating income (ROC) for 2011, it now expected around the level reached in 2010 after falling 2.7% in the first half.

During the day Tuesday, Sanofi will meet its strategy. Boiron Transgene and must publish their results for the second quarter.

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Meanwhile, the stock market should continue to pick up a few points to be closer to the threshold of 3200 points.The session will be punctuated by two indicators are expected before the close of the Bourse de Paris: the index of consumer confidence but also the German weekly claims for unemployment benefits in the United States.

In France, unemployment figures and job seekers for the month of July will be published after-hours trading to 18 hours. Labour Minister, Xavier Bertrand, expects the unemployment figures "are wrong as were those of the previous two months."

Sharp decline in quarterly profit of Crédit Agricole

On the corporate side, the ball of the results continues.

Crédit Agricole has published a net profit down 10.6% to 339 million euros in the second quarter 2011, due to a charge of 640 million related to Greece.In addition, the group could spend 1.5 billion euros to recapitalize its subsidiaries in Southern Europe including the Greek bank Emporiki, according to the Letter of expansion without citing sources cash advance. half-year results of companies, including Credit Agricole and Edenred, the branch of Accor Services.

Edenred announced interim results and annual targets in line with analysts' expectations, the strong activity in Latin America continue to boost the profits of the group.

Cellectis has entered a development agreement and license with the American Recombinetics on "the creation of transgenic large animals" such as pigs, sheep or cattle.

Schneider announced his bid for Telvent Git SA expire 30 August instead of September 12.

Gemalto has reported a strong growth in its half-yearly sales, thanks to the strong growth of its secure transactions that are now the most profitable activity of the group.

Bureau Veritas announced adjusted net income up 10% to 164.2 million euros in the first half, operating margin declined 70 basis points to 16.0%, and confirmed predict a sharp increase in the number and business results in 2011.

Oil prices rise

Oil prices were up Thursday morning during electronic trading in Asia, in a market sensitive to the situation in Libya and cautious speech eagerly awaited the head of the U.S. central bank (Fed).In morning trading, a barrel of "light sweet crude" for delivery in October has appreciated by 14 cents to 85.30 dollars per barrel of Brent North Sea crude for October delivery took 21 cents to 110.36 dollars .

In this spot, designed by BETC Euro RSCG, is not known if the son ends up coming out to her.But the statement by McDonald's, which has declined in all genres, is very clear that you're straight or gay, black or white, young or old, rich or poor, we do not judge, "just like you are. "

Before, we criticized the pub not to be representative of "visible minorities", not to be sufficiently "black-blanc-beur". Today, the debate has shifted to the "non-visible minorities" and still gets carried away on the issues of communalism, which are still taboo in France.

10% of "non-white"

The proportion of ads depicting characters perceived as "non-white" compared to the total advertising (TV, press and poster) distributed and reviewed by the Regulatory Authority's professional advertising (ARPP) reached 7% in 2008 against 3% in 2005, and this share has increased further since then, around 10%."Racial minorities are now represented quite rightly, said Ingrid Zerbib, image editor for the magazine Strategies, who viewed all the ads that come out in France. The next step is in progress. Homosexuals, the disabled and the sick are increasingly visible. "

McDonald's campaign has been emulated. Krys posted Orangina or gays in their pubs. Personalities with disabilities such as Down syndrome Pascal Duquenne for the virtual mobile operator Simyo, or the blind Gilbert Montagne, for heating specialist camera, turned in spots. Diseases are also commonplace."You can be sick without stigma," said Anne Ramon, communications director of the National Cancer Institute (INCA), the last campaign "I am a person, not a cancer," conducted by the agency La Chose , seeks to change social perceptions of one of the most widespread diseases in France.

In another, more commonplace, but also an affirmation of reality: that of the Community consumption, with the campaign launched last year by the brand halal Isla Delight "Proudly halal." On the occasion of Ramadan, for the first time in France, the brand was as diverse a reference food, free of any cliché. "This campaign is a marker, decrypts the marketing consultant Jean-Jacques Urvoy.The brand was treated as the French leader Charal. "On a halal market estimated at over 5 billion euros – and therefore highly competitive – the whole trick of the ad was to challenge the EU labeling, while displaying a rooster and a Charolais beef! A war of images in a way.

Jean-Luc Mélenchon, chairman of the Left Party, also expressed his disapproval."Instead of concrete measures to protect the people of the assault Markets, Nicolas Sarkozy and Angela Merkel persist without imagination, to comply with the requirements of finance," said the former senator.

On the contrary, Jean-Francois Cope, secretary general of the UMP, was "glad" that Sarkozy and Merkel have "reiterated the importance of adopting a" golden rule "on the whole budget Member States of the euro area ".

I-TV, Martine Aubry denounced the "smoking out of communication" by Nicolas Sarkozy on the "golden rule" that France and Germany proposed to be entered in the constitutions of 17 countries in the euro area. It is "a vague rule that does not solve anything," said the Socialist candidate in the primary by confirming that the PS did not vote when the Congress was convened."The president has made reforms that are financed and saddled deficits," said Aubry.

Unusually, the side of the Rue de Solferino issued a statement co-signed by Harlem Désir, near Martine Aubry and Michel Sapin, close to François Hollande. Together, they denounced "a summit of the powerless." "Unable to propose an ambitious joint response against speculation and recession, the Conservatives do not know French and German co-ordinate the restraint they impose on the peoples of Europe," say the two socialist, criticizing the ads "waves" on Tax on financial transactions no fax payday loans.

Asked on Europe 1 on Wednesday morning, François Hollande regretted his part that France has given up on the issue of eurobonds in the meeting between Nicolas Sarkozy and Angela Merkel on Tuesday.The member for Corrèze, Nicolas Sarkozy has given on this point against Angela Merkel, Germany is opposed to this economic instrument. "Nicolas Sarkozy has lost his hat" on this issue, he said. "We have a head, but he (Nicolas Sarkozy) has no arms."

Former Minister of Economy and Finance Laurent Fabius is "disappointed" by the end of the Franco-German summit. "The president has set on the Eurobonds. This is a major fault to be a serious consequence," the socialist RTL. "If the goal was to show that there is a pilot in the plane is missing," said he. "The French are not fools. Nicolas Sarkozy deficit record holder but he wants to impose the golden rule after 2012. It's like saying that the arsonist wanted to be fire chief." "What is lacking also in yesterday's meeting is a support for growth.We must not only manage budgets seriously, "he said.

As the president of the Radical Party, Jean-Louis Borloo, he "welcomes the Franco-German joint decision to set up as soon as possible" this tax. He saw a "critical point" in recalling that he had sent Monday to Angela Merkel an open letter calling for its introduction.

If Marielle de Sarnez, Vice President of the Democratic Movement, said that the proposals of France and Germany will "in the right direction," it remains "cautious as accumulated, over time, statements and announcements on these major issues. " She adds that "it will not solve the problems of France who value their continued economic weakness and concern. It's good on this front where the battles will engage key. "

The bread will be supplied by the Holder Group (owner of Paul Bakeries and Ladurée), which already manufactures the supply of cakes and pastries of McCafe in France."During its first fifteen years in France, in 1980, McDonald's has primarily offered a small slice of America in important model, said Nawfal Trabelsi, senior vice president, McDonald's France and southern Europe. Today, we are part of everyday French. Our priority is to integrate local and tint of French culture history of our offer hamburgers and ice cream, while inventing new forms of sandwiches. The French are passionate about bread, crazy wand. We respond progressively to a natural demand. "According to the firm Gira Council, the French consume nine times as many sandwiches as hamburgers, and more than 60% of sandwiches sold in France are based on baguette.The most acclaimed is the classic: ham and butter (75% of sales of baguette sandwiches).

Success of the wheat cake

By baking fresh bread in the morning, McDonald's hopes to boost its offering of breakfast, while flattering image. "We feel the smell of warm bread at the entrance," says Isabelle Kuster, Vice President of Operations in France and Southern Europe at McDonald's check cash advance. Specifically, from the start, the McCafe offers small individual flutes, two sold with a portion of butter (provided by the cooperative of Isigny) and a small jar of jam (apricot, raspberry and orange), handmade by a producer the Pyrenees. "We are responding to a request, warrant Isabelle Kuster.Our breads are baked on the premises all day, the idea being to sell them warm at all times. "Already, 25% of transactions are McCafé the morning (usually open from 7 to 8 hours), but breakfast is less than 1% of sales of McDonald's. "It would be wonderful to double sales," says Isabelle Kuster.

The arrival of the baton at McDonalds, so symbolic, is a step in the strategy of teaching to meet specific dietary habits if the French, while working with local suppliers. In 2009, the chain broke new ground with a Big Mac in the bread. In January, it launched a McCantal and in late February, Charolais, Charolais burger with French origin."At McDonald's, we strive to continuously reinvent ourselves," insists Nawfal Trabelsi, stressing that "diversifying the supply of bread is at the heart of our strategy of product development." Since May, McDonald's markets and the McWrap, cooked to order in a large cake topped wheat. France is the second country after Austria to build on this new generation of sandwiches to supplement the supply of burgers and salads. The first results are above expectations. In two months, over 50% of customers have tasted and three quarters have already renewed the experiment.

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