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"We are exploring ways to provide benefits to small holders faithful, these solutions exist, and we're working on." That was the message delivered by Pierre Bellon, the boss of Sodexo at the last general meeting of the group that denounced the attitude of speculators "that enter and leave."

How to build a strong relationship with individual shareholders? The question hangs over the board: whether to protect themselves from the vagaries of the Stock Exchange or the appetite of a rival, small holders, shareholders are stable and frequent strong allies. For loyalty, companies are using every weapon at their disposal. And to fly, nothing can replace the hard cash.

The payment each year of a generous dividend, indicating a continuous and healthy growth is certainly the most effective way to reward its shareholders.For the most faithful, "who hold their shares for more than two years, companies may pay a dividend plus a maximum of 10%," explains Eric Bleine, Director General of JRC Asset Management. "These same shareholders may also benefit from plans to award free shares also increased to a maximum of 10%.

Another lever: the right to vote can be doubled beyond a certain period of detention. Another technique that has proved itself: shares in registered form, directly into the records of the company make quick cash .

A variety of tools

For the latter, the advantage is huge. It clearly identifies its shareholders and can detect any movement in the capital, where a significant proportion of the shares are registered in the nominative, as is the case with Michelin, Lagardère or Air Liquide.For the holder of action, the advantage is twofold: It is generally exempt from payment of custody and is constantly informed of the life of society. In the world of action "father", some titles are in a privileged position as Air Liquide and L'Oreal, darlings of small shareholders. "Among the 410 identified 000 individual shareholders, more than 150 000 were registered," says one from Air Liquide. Its main recipe: distribute generous dividends.

But the group uses almost the entire range of tools at its disposal with many levels of distribution of free shares, plus dividends and many buybacks. L'Oreal led until a different policy focusing mainly on the growth of its shares to pamper its shareholders.But now the group has decided to go further by also rewarding its loyal shareholders with a bonus dividend. The first will be paid in 2012 for profit in 2011.

The Paris Bourse opened the week and the month of February, down from 0.48% to 3721.66 points in the wake of the decline on Wall Street Friday. The same applies to the Frankfurt Stock Exchange decline of 0.38% at 5587.5 points, and that of London which yields 0.38% to 5168.64 points. After a week punctuated by a sharp increase from 1.37% to 3.739.46 points, investors should be preparing to take their profits.

Markets were awaiting major publications in the United States. Around 12 o'clock, the President of the United States, Barack Obama has proposed a 2011 budget of 3.834 billion dollars. The White House said Monday that the draft budget for next fiscal year (October 2010-September 2011) showed a deficit of 1.267 billion dollars, down 19% due to higher expected revenue.In the afternoon, indicators follow overseas spending and household income for the month of January (1430), construction costs for the month of December (16 hours), the ISM index of manufacturing activity January (16 hours). On Friday, the U.S. GDP figures for the fourth quarter, came out up 5.7%.

The results season of American companies continues its course on Monday with those of Exxon Mobil, the world's oil.

In France, prices for production in French industry decreased by 2.9% in 2009, a decline limited to 1.3% for foreign markets, according to figures released Monday by the INSEE. In all markets (French and exports), the producer prices are down 2.4% a year, says the National Institute of Statistics.In December 2008, prices remained stable (0%) in the industry for the French market.

Sales of new vehicles surged 14% in January by the Committee of French manufacturers (CCFA).

Side currencies and commodities, oil off again on the rise (+0.22% to 73.21 dollars), while the euro strengthens against the dollar (+0.25% to 1.3899 dollars).

Vivendi unscrewed, Ipsen well oriented

Vivendi (-3.42% to EUR 18.2), largest drop in the CAC 40, was convicted by an American jury to have provided misleading information to shareholders in connection with a proceeding initiated in partnership 2002 in the United States by minority shareholders. The New York jury has acquitted the other hand Jean-Marie Messier, CEO of the group of telecommunications and media at the material time and the former CFO Guillaume Hannezo.

Total (2.67% to 41.99 euros).The oil company should take its decision on the future of the Dunkirk refinery by the end of the first half of 2010.

A reconciliation between EDF (+1.26% at 39.52 euros) and Veolia (+2.18% at 24.36 euros) is not on the agenda, said Prime Minister Francois Fillon, adding he continued to favor a gradual departure of Henri Proglio Veolia.

Ipsen (+3.44% at 39.61 euros), the second largest increase of the SBF 120, published Monday sales up 8.2% for the 4th quarter 2009 to 255.3 million euros thanks to its activities in the medical specialty.

PSA Peugeot Citroen (0.55% to 23.77 euros after having opened down 1.73% to 23.23 e uros) confirmed the preventive recall of 97,000 cars for a problem of faulty accelerator pedal that affects also models of Toyota.Saturday a spokesman for the French manufacturer had told Reuters that the recall campaign targeting models Peugeot 107 and Citroen C1 would cover fewer than 100,000 vehicles.

According to information from BFM Sales of new registrations should increase 15% for the month of January 2010. But on the whole year, the Committee of French automobile manufacturers expected a general decline of 20%.

France Telecom (+1.11% to 16.81 euros after a decline of 0.24% to 16.59 euros at the opening). According to The Tribune.fr, the government has been seized by the telecom authority (Arcep) a request for higher rates for operator service providers Internet alternatives.

Year End Spectacular for the U.S. economy. According growth reached 5.7% in the fourth quarter. Economists had forecast between 4.7% and 5.4%.

This unexpected development will limit the historical downfall of GDP over the year to -2.4%. The U.S. economy had not experienced such a decline since 1946.

In the fourth quarter, growth was supported by the recovery in business inventories, the resumption of investment and exports, says the Federal Bureau of Statistics payday loans for bad credit . In addition, imports, which are deducted from GDP, slowed. These factors have offset the slowdown in federal spending and household consumption.

It's almost a turn on the wing for Air France. In its medium-haul flights, the airline plans to reduce ticket prices. In return, benefits (such as seat selection or meal on board) currently included in the fare paid and would become available to the card. Such a formula is in fact the companies that used by low-cost airline Ryanair and easyJet (see below). For Air France and for British Airways or Lufthansa, the conclusion is the same: after a thrill-back this summer, the traffic looks bleak this fall. "Summer is traditionally a good period for our business, explains a part of Air France.The key event was the start of September and the results are clearly wrong. "Lowered activity in the three European competitors is for the success of low-cost companies, but also in France, competition from the TGV.

For Air France, British Airways and Lufthansa, the evils are the same: the number of passengers falling and business is back on economy class. This causes a drop in revenue and profit lines. British Airways is the most mistreated because she is very exposed to the Atlantic. The company recorded a 7.9% decrease in the number of premium passengers in September. In turn, the economy class traffic was up 0.7%. British Airways has reached an operating loss of 94 million pounds in the first quarter of fiscal year 2009-2010.To redress the balance, the company has begun downsizing.

At Air France-KLM, income (per seat per kilometer) fell 8.1% in the first quarter of 2009 in economy class and 18.2% in business class. In the first quarter of fiscal 2009-2010, the Franco-Dutch company had a net loss of 426 million euros. For now, analysts expect 850 million loss this year. To pass the turbulence, Air France can rely on its network in Africa, Oceania and the Caribbean. "He who holds the company," said an officer.

Freeze

Lufthansa seems to suffer far less from the crisis. It was at the German company that signs of recovery have been the most tangible this summer with an activity greater than that of the 2008 season.The group relies on a greater presence in Asia and a business alliance – Star Alliance – more comprehensive than SkyTeam (which includes Air France-KLM).

To restart, Air France is therefore preparing the revision of the tender medium-mail. It has also launched its new premium class traveler. Objective: To bring the business to the front of the camera. The company also announced in September a plan for voluntary departures than 1 500 people. The news relieved the unions who feared a major plan. Reportedly, in 2007, an audit at the Boston Consulting Group (BCG) have advocated the abolition of 30% of posts in support functions, that is to say earth, about 10 000 people. "All our social model is based on economic growth, explains a part of Air France. We have 4% growth to begin to reduce our unit costs.This crisis calls into question our development model. "Meanwhile, Lufthansa has frozen hiring since mid-2008, introduced part-time for 3 500 employees. These plans assume a swift economic recovery. So, in France as in Germany, employees are afraid of social plans more consistent if the passengers were slow to return.

"On board the A380 Air France

The Regulatory Authority for electronic communications and postal services would intend to notice the two operators SFR and Orange (France Telecom subsidiary) to complete their networks of third generation mobile (3G) in France, under penalty of a fine record, according to the daily Les Echos.

In case of insufficient coverage of the French population in 3G network. In August 2009, the mobile network SFR 3G covered nearly 80% of the population then it should have covered 99.3%, according to the obligations of the license. As the Orange 3G network, it covered 83% of the French population in late September when he should have covered 98%.The two operators had obtained their licenses mobile third generation – UMTS license – in 2001.

As provided in the Act to modernize the economy since 2007, Arcep could, if the operators fail to comply, impose a penalty of up to 600 to 700 million euros per operator. Such a fine should push the two operators to act and to increase national coverage or at least encourage them to think seriously.

Constant pressure on Arcep

The digital development planning is a growing concern among French and their elected representatives, who exercise a constant pressure on Arcep to make it comply with the commitments made by operators in obtaining their licenses.The network coverage of Bouygues Telecom, which won the third UMTS license a year and a half after Orange and SFR will be verified later, again according to Les Echos.

Both operators will nevertheless defend keep the ill will in recent months. SFR said that the delay in the coverage area is due to technical difficulties of reusing frequencies from 2G to 3G while Orange himself, highlights the difficulty of installing antennas for the delay.

This case must surely be followed closely by the applicants for the fourth mobile license, while the debate is currently raging on the details of its acquisition.The Bouygues Telecom has announced on Wednesday it had filed two appeals with the State Council to challenge the award procedure for the fourth license for mobile phones it deems anticompetitive.

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