The challenges facing the new Director of Renault
The new operational boss of Renault will have to quickly roll up their sleeves, as the challenges that await her number. First priority: to forget the disastrous management of the spy case, which has deeply shaken the entire company, three frames have been wrongfully dismissed. It will include restoring the confidence of employees towards the direction of the group, widely discredited by the fiasco, in which, besides Patrick Pelata, the former number two, several executives have been implicated.
Meanwhile, Carlos Tavares will restore momentum to a manufacturer whose weight continues to fall within the Renault-Nissan. The Renault group has passed 2.6 million cars last year, against 4.1 million for the third Japanese manufacturer.
But the weight of the Renault brand is actually much lower.Between 2004 and 2010, sales of cars in the diamond fell from 2.3 to 2.1 million vehicles, while Renault Samsung Motors of Korea has almost doubled and Dacia, the Romanian subsidiary low cost has increased by 3.5. In total, counting models badged Dacia Renault in emerging countries, these low-cost cars represent 26% of group sales.
The difficulty now is to create a range "consistent with more innovative products and smarter, more relevant to the roots of the brand," said Thierry Huon, an analyst at Exane-BNP Paribas no fax payday advance. Only problem, Renault will not have real news before Zoe Electrical and Clio 4, arriving in the second half of next year.And in the upscale, replacements of the Laguna and Espace will not come out until 2013-2014.
As acknowledged by Steven Norman, director of marketing at the recent meeting of the group, Renault has faced in recent years to two problems: a design that was too bland arbitrate potential buyers for other manufacturers and quality problems in the mid-2000s, which drove away some loyal customers. Fri Laurens den Acker, the new design director, is responsible for restoring the "seduction" to the brand.
The Chinese challenge
The group, which in February unveiled its new strategic plan with relative indifference because business, seeks a total of 3 million cars in 2013.The European market is sluggish, almost all the growth will occur outside the Old Continent, particularly in Brazil and Russia, which could become, as calculated by the group, his second and fourth largest market in this horizon. For now, Renault has the huge disadvantage of being absent from the Chinese market, the largest market in the world. Carlos Ghosn is planning an implementation of the Middle Kingdom between 2013 and 2016. Another challenge for Carlos Tavares.