2009, black year for French hotels
The crisis has sealed the budget holiday tourists. La France, the most visited country in the world, made the charge. And the hotel industry has been the first victim in 2009, according to research firm Protourisme published Thursday. It shows a decrease of 5% of overnight stays in France compared to 2008, 9 million fewer nights. This represents a shortfall of 1.5 billion euros of turnover.
Half of this amount lost on the niche hotels 4 stars whose revenue per available room fell by more than 15% because of declining attendance and lower average price per room. One third of this decrease, approximately 500 million euros, was recorded by the 3 stars with a fall of 11% of revenue per room.
The 2 star hotels and super-economy (0 and 1 star) has offset the decline in occupancy rate by an increase in average revenue per room.Nevertheless, the overall turnover of the industry is down by 300 million euros.
"It's a black year for the hotel. They talk of the campsite but outperformed the revenue it has generated are only 300 million euros, "says Didier Arino, director Protourisme.
Ile-de-France and PACA, the first victims
In detail, the Ile-de-France appears in the study as one of the most affected. The region, which weighs approximately one third of hexagonal nights, lost 4 million nights with a decrease of 6% of its annual attendance. Paris has seen its overnight decline of 1.2 million (-4%) for a total of 31.8 million nights in 2009. "A good number anyway. Paris is the capital of Europe in decline the least, "relativize Didier Arino saving account pay day loan . In addition, imports, which are deducted from GDP, slowed. These factors have offset the slowdown in federal spending and household consumption.