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While the price war is raging in the mobile, the controversy swells at the end of unlimited Internet packages, the operators challenge the tender on licensing 4G, Eric Besson, Minister of Industry, responds to Figaro on all issues and criticizing the socialist project on digital.

LE FIGARO. – The bidding on licenses 4G is attacked. Will you give up?

Eric Besson. – The State Council will vote Wednesday. Expect. But thanks to this call for nominations, France will be part of the forefront of the mobile broadband Internet. The government is selling rare frequency of the highest quality, which all countries say they are strategic. We do this with the twin goals of coverage and stimulating competition, the benefit of consumers. Traders feared that a monopoly or duopoly is not recreated.But this call for applications is the first to include criteria as pro-competitive: the creation of four lots so that all current operators can expect to find their place, creating a criterion favoring offers to host virtual operators. We have gone as far as possible to encourage competition. But we also need strong operators, able to achieve very significant investment for years to come, both for the deployment of mobile broadband as that of the optical fiber.

How will you deal with interference of DTT by 4G?

As has always been the case in all countries of the world, a trader who buys frequencies is liable for any interference that they can generate. We assess that risk to less than 2% of households.To facilitate the processing of any such interference, the government will establish a single telephone number, with a small call center, so that individuals can report any such interference on their TV and get the linkage with operator responsible. This device will be funded by all operators at a rate of 2 million euros per year for five years.

You advocate for changing the standard of TNT. Chains bonus going to be frozen, and consumers will they have to buy a TV?

I am not campaigning for anything, and there will be no change in standard of TNT in the coming years. The French continue to receive 19 free channels and 10 pay channels of TNT, with no changes.What we're talking about is the next step, and new services to be launched in the coming years: new TV channels, personal mobile TV, 3D TV … The question is whether these new services will use the older DVB-T or the new DVB-T2 which allows to get 70% extra services. Chains on bonus, not the government that calls into question, but the European Commission, which initiated proceedings bad credit payday advance. It would be irresponsible to issue permits for them to be canceled two years later, and that the state is then ordered to pay $ 800 million to 1 billion euros in compensation.Let the president of the CSA put its proposal and the prime minister officiate.

Packages Unlimited Internet at home are at risk?

The unlimited plans are at the heart of the development of the digital economy and are not threatened, quite the contrary. New unlimited call plans appear almost every week. Some operators have started to consider to better segment their offer, which does by no means the end of the unlimited. With the development of very high speed, there will be even more unlimited in the months and years to come.

How do you protect consumers?

We have set up with the social tariff Frédéric Lefebvre mobile phone, which allows 40 minutes to communicate and send 40 SMS for less than 10 euros per month.We will implement in the coming days the social tariff of the Internet, or 20 euros per month for telephone and broadband Internet, plus 3 euros per month for a box. We will sign an initial agreement on September 13. The order that I issued on August 26 also includes important measures as the establishment of an impartial mediator to each operator, the requirement to obtain consent from consumers for the automatic sending of commercial messages or for the establishment of witnesses navigation.

What are the issues you organize inter-ministerial seminar on October 21?

This is progress in the implementation of the declaration of Deauville.Networks (both funding and security), protection of personal data and the fight against the digital divide will be on the agenda.

What do you think of socialist proposals on digital?

The project of the PS is archaic. It is based on a tax Internet access, known as "socially progressive". Internet access will be paid based on their income! The PS also wants to abolish Hadopi and create a global license. This proposal has been accepted anywhere in the world. This would be the end of copyright in the land of the cultural exception! The PS also provides for the creation of a single public operator for the deployment of high-speed fixed and mobile. He still has not understood that the introduction of competition was the key factor in broadband deployment and growth of the digital economy.

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In May 2010, McDonald's France was a sensation with a TV spot in which a teenager going on a phone call to her boyfriend before having lunch with his father, who explains that, as he did at that age, it could be a 'real card with the babes. " Advertising has been around the world. In the original French with subtitles in English, it even triggered a controversy in the United States. The conservative Fox News channel has even made a field day. Sacrilege: great American brand in the gay friendly side!

In this spot, designed by BETC Euro RSCG, is not known if the son ends up coming out to her.But the statement by McDonald's, which has declined in all genres, is very clear that you're straight or gay, black or white, young or old, rich or poor, we do not judge, "just like you are. "

Before, we criticized the pub not to be representative of "visible minorities", not to be sufficiently "black-blanc-beur". Today, the debate has shifted to the "non-visible minorities" and still gets carried away on the issues of communalism, which are still taboo in France.

10% of "non-white"

The proportion of ads depicting characters perceived as "non-white" compared to the total advertising (TV, press and poster) distributed and reviewed by the Regulatory Authority's professional advertising (ARPP) reached 7% in 2008 against 3% in 2005, and this share has increased further since then, around 10%."Racial minorities are now represented quite rightly, said Ingrid Zerbib, image editor for the magazine Strategies, who viewed all the ads that come out in France. The next step is in progress. Homosexuals, the disabled and the sick are increasingly visible. "

McDonald's campaign has been emulated. Krys posted Orangina or gays in their pubs. Personalities with disabilities such as Down syndrome Pascal Duquenne for the virtual mobile operator Simyo, or the blind Gilbert Montagne, for heating specialist camera, turned in spots. Diseases are also commonplace."You can be sick without stigma," said Anne Ramon, communications director of the National Cancer Institute (INCA), the last campaign "I am a person, not a cancer," conducted by the agency La Chose , seeks to change social perceptions of one of the most widespread diseases in France.

In another, more commonplace, but also an affirmation of reality: that of the Community consumption, with the campaign launched last year by the brand halal Isla Delight "Proudly halal." On the occasion of Ramadan, for the first time in France, the brand was as diverse a reference food, free of any cliché. "This campaign is a marker, decrypts the marketing consultant Jean-Jacques Urvoy.The brand was treated as the French leader Charal. "On a halal market estimated at over 5 billion euros – and therefore highly competitive – the whole trick of the ad was to challenge the EU labeling, while displaying a rooster and a Charolais beef! A war of images in a way.

The reduction of labor migration in France is now effective. After fixing in April the goal of reducing by half the number of work permits granted to foreigners in France, the Ministries of Interior and Labour recently issued a new list of occupations open to non-Europeans. According to Les Echos on Monday, the draft of the new Order, which has been sent to the unions, cut in half the number of job families, open to non-EU nationals. 30, it is expected to rise to 15, said the business daily. It should be noted that the list issued by the Ministry of Labour in 2008 had remained unchanged for three years.

"This is to narrow the list to the most skilled occupations or specific, corresponding to significant needs for labor," which would be impossible to fill short-term workers already present in France, said the e of the General Delegation of employment (DGEFP), which was sent to the unions.

But this list may be adapted as needed in labor specific to each region. Each warden will be allowed to exclude some of the trades listed 15 families, if these jobs are not in power on its territory.

Restrictions in construction and computer

Among the jobs listed on the new list, we find the e-consultancy, management positions in audit and accountancy, engineering positions in information systems, and various trades technicians wood and glass processing payday loans for bad credit.In addition, the areas of chemical production, pharmaceutical and mechanical products always recruit foreign labor.

However, in construction, the positions responsible for education, site managers and supervisors will come out of the list, the sector is recruiting non-EU as for industrial designer jobs. Another area where Claude Gueant decided to impose restrictions on the information technology sector for nationals of non-European features only for experts.

Surprised by the return of the subject after the meeting of National Council for the use of the July 12 trade unions denounce a 'national' approach of the government and are skeptical about its effectiveness."Of the stations mentioned experts, the big groups use internal mobility from their subsidiaries abroad," said Raymond Chauveau (CGT) in an interview with Les Echos.

Reducing the list of occupations open to foreigners "liberate" from 10,000 to 12,000 jobs in France. However, according to experts, the government will face the difficulty of adapting this new list to fluctuations in supply and demand in the labor market in France.

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"Guéant order to halve the labor migration

A study by the Association for the use of frameworks (APEC) issued Thursday, the labor market remains well-oriented framework in the third quarter of 2011. 52% of companies surveyed expect to recruit in effect at least a part in the summer, 9 points higher than the same period in 2010 and 17 in 2009.

All sectors – including industry, banking and insurance, engineering and computer science – driven by the development of their business will be affected and graduates will for once not forgotten. "This dynamic is explained by that of business investment, which has a positive trend over the last 12 months," explains Jacky Chatelain, the director general of APEC payday advances.

The employment guidelines issued by APEC in June has also remained well oriented. At 48,307, it rose by 52% over the same month last year.Year over year, the trend is even more significant: + 67% to 461 366 job postings. A new record. All functions are sought, with a prize for technical professions (purchasing, logistics, maintenance, security …) which rose 80% year on year. Then the number of positions in IT, which jumped 71%.

The Parliament finally approved the bill Wednesday Fourcade whose content had been aligned the day before. The text, originally filed on … October 26, retouching Bachelot law on hospital and health system (Law HPST) with a goal for the majority: to reconcile with the doctors.

It erases two measures passed two years ago and never used: the requirement for general dense areas to give a hand to their fellow country or suburban overworked, under penalty of a fine of 3000 euros per year, and the obligation to report their leave. There were two innovations in the fight against medical deserts. But Xavier Bertrand, the successor to the Health Roselyne Bachelot, has returned to the guideline that was set when he was … his predecessor: to encourage, yes, force, no.Besides these two points, the law includes various provisions, some of which have been amended, deleted and / or re-introduced.

• Transparency partial dentures

Dentists showing the origin of crowns or bridges they intend to ask the patient to know if the prosthesis was manufactured in Europe or China. Dentists will also include an estimate of the cost benefit and the sale price of the prosthesis. He freely establish this distinction: for a total of 1000 euros, it may feel that the prosthesis is 300 euros and 700 work, or that the prosthesis is 600 and delivery 400.

Associations rather wanted to be referred to the purchase price of the prosthesis.But the dentists, who are struggling to explain their expertise and time weigh more in price than the prosthesis, and they do not just do the "somersault" on a purchase-resale, managed to avoid it.

• Mutual: care networks "open"

Mutuals were given the opportunity, already available to insurers, to better pay their members when they are aimed at professionals with whom they have contracted. Except that these care networks should be "open" all the professionals can then join.This will not change much for the professions to insufficient numbers: what a mutual interest to "deprive" doctors scarce? But in the expanding fields, practice selection is a way to bring prices down.

• Liability specialties "at risk"

A public fund is created to cover all private health professionals sentenced to damages exceeding the ceiling of their insurance should be fixed statutorily around 8 million euros. Those who have gone out of business and are not insured are also covered. Are concerned primarily surgeons, anesthesiologists and obstetricians but all professionals (doctors, physiotherapists, nurses, podiatrists …) that will have everyone contribute.

After attacking the Portugal earlier this week, markets accentuate the pressure on Italy. Friday, the Milan Stock Exchange closed on a fall of 3.47% due to a sharp drop in bank stocks. The Italian 10-year rate reached a record 5.259%, while the gap with the German borrowing rates soared to 242.4 basis points. The markets fear a contagion of debt to Italy, the third economy in the euro zone, whose debt reached 120% of GDP. Under pressure from rating agencies threatening to lower the rating of the country since the spring, Rome adopted an austerity budget of 40 billion euros on Thursday, but the political crisis, revived by Berlusconi's statements could derail everything.

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Carrefour is a step forward to catch up on e-commerce. The group signed an agreement with Pixmania to develop a site selling non-food products in several European countries. Pixmania will be responsible, through its subsidiary e-merchant, to develop the site of the distributor. Some, or perhaps the entire catalog of Pixmania, which sells "everything" according to its CEO, but mainly electronic products, will also be sold under the Carrefour brand and sold in stores in the group.

If both partners remain discreet about the financial terms of the transaction, the aim is to bridge the gap of the distributor, outpaced by the site e-Commerce Casino, Cdiscount, the site recorded 6.8 million visitors Unique in France in May, according Médimétrie / NetRatings.At the same time, there were 7 guaranteed unsecured personal loan.4 million in Cdiscount and the two leading general commercial sites, Amazon and PriceMinister 8.9 and 7.8 million respectively.

"This new partnership is a major step in the development of Carrefour's multi-channel strategy," said Lars Olofsson, CEO of Carrefour, said in a statement. Jean-Emile Rosenblum, vice president and cofounder of Pixmania, the site of Carrefour should quickly catch up with the "technology platform and logistics products" of his group of e-commerce. "There are huge market share to conquer the Internet and that have in the physical world," he adds, citing for example the articles bazaar and sale of televisions.

More notoriety for Pixmania

Steve and Jean-Emile Rosenblum, founders of Pixmania. DR.

The year 2011 will be marked by beauty "jolts", it should nevertheless result in an increase of 2.1%, according to forecasts released yesterday by INSEE. A figure that – even if it is the thickness of the line – is widely expected to satisfy the government, including the forecast for this year is 2%. It is rare that the institute of statistics is more optimistic than Bercy!

This year has been marked by "shock," said he notes in the introduction of its quarterly. The first months left on the ground running, with a 1% growth in first quarter – "supported in part by exceptional factors, including the effects of catch-up following the strike last fall," and a phenomenon stock, is the INSEE.Industrial production was then greatly accelerated.

This is another backlash that explains the strong slowdown in the spring: the end of the scrapping a car that plunged household consumption, in the face of any support in the international environment.

But after that, the momentum for two years and would resume its place in the third and fourth quarters, growth would return to a rate of 0.5%. Households would resume eating, companies continue to invest and trade would not weigh on growth.

Peak inflation to 2.5% in October

In this context, improving on the employment front would continue. Job creation in the private sector would be of about 106,000 in the first half, then 73,000 the second 100% free credit score.The unemployment rate should fall back and to 9% in mainland France by the end of the year, "still above its pre-crisis", said Insee, however. This improvement, along with higher wages, could have played very positively on the wallets of the French. Especially since the Insee estimated that 1 billion the amount that could be injected by companies to employees by the end of the year (an amount that does not damage their margin, the precise INSEE) for the "premium against dividend" – a device that must still be approved by the Senate.

But did not count on the rise in inflation resulting from higher commodity prices. In October, a peak would be reached, with inflation reaching 2.5% year on year.As a result, gains in purchasing power would be only "moderate" in 2011, and they increase by 1%, after 0.8% in 2010.

The savings rate, which had increased significantly during the crisis, should remain at a high level, 16%.

Insee warns in conclusion that several uncertainties surrounding this scenario. On the negative side, the weakness of the U.S. economy could be more sustainable envisioned the restoration of the Japanese economy may be slower. Conversely, "face to improve the labor market, the French could break with the precautionary behavior they adopted during the crisis," and consumption grow more strongly than anticipated.

This is a record for Le Figaro and a record for news sites. In May 2011, lefigaro.fr exceeded 8 million unique visitors monthly, according to figures released Thursday by Médiamétrie / / NetRatings. At the high for the 31st time in three years, the gate ahead and Orange News (6.39 million unique visitors) and the site of the World (6.35 million unique visitors).

The period was marked by a rich news – the announcement of the death of Osama bin Laden in early May to the "DSK affair", to Roland Garros in the sports section. The previous months have been rich in events (revolutions Arab war in Libya), many users began to take their habits on news sites. A favorable environment which has benefited all media.But, "covering a wide range of topics, Le Figaro was able to reach a wide audience," Bertrand analysis Gie, New Media Director Figaro.

Fourth in the ranking falls to the site free 20 Minutes (5.79 million), followed by the Nouvel Observateur (5.79 million) which launched its space over the period participatory "The Plus". First "pure player" of information, The Post comes in 17th position with nearly 3 million unique visitors. The video sharing site Dailymotion has met, as for him, 2.47 million unique users on its news channels.

Christian de Boissieu, an economics professor at the University of Paris-I. Photo credits: Jean Ayissi / AFP