The successor to Tim Cook has a clear path
Everything is planned for the next five years. Even the price performance has been limited, rising 0.9% yesterday afternoon in the U.S., despite the death of the Wizard of Apple. Steve Jobs had prepared his succession to the millimeter. Six weeks ago, he had entrusted the keys of the company to Tim Cook, his loyal second, which made the group very profitable. He even left a road map for future innovations. "I think the list of products is stopped for three to five years ahead," said Pierre Peladeau, vice president of consulting firm Booz & Co.
The iPhone is growing at a second screen and payment functions, to become a real game console and an electronic purse. Most importantly, Apple will continue in his way, his real trademark, oversimplify the use of machines which become, therefore, luxury goods, high-margin.The speech recognition system "Siri", presented this week for the iPhone 4S by Tim Cook, should get on Macintosh computers and iPods the most advanced. Recognition of movements and even that of the user, as is the case for the Microsoft Xbox 360, should be to integrate other functions in future products. Shelves, computers and phones all have a camera that could be used to identify its owner.
"The strategy of" multiple monitors "will continue", provides an employee cash advance no faxing. After the computer and the telephone, television and its contents will be the next land to conquer. All television programs around the world could be available on future Apple-branded TVs, thanks to icloud, the system of cloud computing.As was the case for music, applications, newspapers and books, television programs are distributed by Apple. The company would then play a role of reseller and could strengthen in the business of advertising.
Demanding
The road map is drawn, the organization and working methods are arrested, men of valor are in place, including "designer" Jonathan Ive, and the director of marketing Phil Schiller, who "knows so intimately the competitive products, "said Carolina Milanesi of Gartner. In addition, "Tim Cook is as demanding as Steve," provide the employees of Apple. It has the same attention to detail and perfection "that are hallmarks of the group." But without Apple embodied the soul of Steve Jobs, the group may he continue to impose its laws to the content owners? It is not safe.In addition, the future is not written competitors, especially Google's married to Motorola. These competing strategies could encourage Apple to change the line to follow. The future would become uncertain.