They buy a mood, an art of French living, "says Bernard Reybier, CEO at the head of this company of 200 employees who made 35 million euros in turnover for the year 2010-2011 which 44% internationally.
In Dubai, walkers who stroll along the Marina or in Zabeel Park, will again enjoy a French furniture, made by Sineu Graff. In forty years of experience, including ten years abroad, this Alsatian company now operates in over thirty countries worldwide. "This allows us to work for export, is a strong positioning, products and solutions with high added value," says Vincent Schaller, president of Sineu Graff.
The design is an asset for export
This enthusiasm is also explained by a Francophile historical know-how and prestige associated with the French furniture.