The most powerful celebrities in the world
LOS ANGELES Stars of pop music without panties, warriors of the night, and vampires sexy spiced sauce fame last year with the arrival of Lady Gaga, Conan O'Brien, Kirsten Stewart and Robert Pattinson – Superstars Twilight – the first in the Forbes Celebrity 100 list.
But despite their impressive debut (Gaga landed in fourth place in the list), is Oprah Winfrey is the winner of the year. After being supplanted by Angelina Jolie last year (Jolie finds himself in the 18th rank this year) and the Queen of the media takes the crown in the annual Forbes list of global super-celebrities. Winfrey earned $ 315 million over the last 12 months.
The moderator of televised debates had tears in his eyes when it announced that this season would be the last debate.This news has helped our self-made billionaire to get more mentions in the press than any other member of the Celebrity 100 list. Winfrey owes much to his show, The Oprah Winfrey Show and her magazine, her website is closely followed, his radio, his television shows and movies like Precious, who received six Oscar nominations. For the future, her Harpo production company, which launched the careers of Dr. Phil, Rachael Ray and Dr. Oz, will this fall Nate Berkus, a former decorator become moderator of debate.
A few months later, our lady launch Oprah Winfrey Network, a channel on the theme of lifestyle, in partnership with Discovery Communications (DISCA – news – people).
The remaining top
Beyonce Knowles win two seats to finish second in the list, with $ 87 million in annual revenue.His world tour of over 90 concerts has collected more than 85 million dollars to blow up a portfolio that combines album sales, fashion line House of Dereon and a range of promotional contracts ranging from Nintendo (NTDOY.PK – news – people) in L'Oreal. Beyonce, the female half of the couple's most powerful nation in the world hip-hop, has continued to expand his business empire beyond the music with the launch of its first fragrance, Heat, a few months ago.
Third position: director James Cameron. With the success at the box office of Avatar, the man who proclaimed himself "king of the world" has pocketed the tidy sum of 210 million dollars this year. Although his film in 3D has failed to win the Oscar for best film, he beat own record of Cameron cashing $ 2.7 billion at the box office to become the film that made the biggest revenue the history of cinema.(Titanic occupied this place for 12 years, with 1.8 billion dollars.) While the Blu-ray edition of Avatar's record-breaking sales and an expected result is, Cameron will certainly continue to be included in our list for several years.
Revenue increase
In response to market fluctuations and a global economy that appears reluctant to leave, the income figures contained in our Celebrity 100 list demonstrate a remarkable resistance.The stars of our list have in fact collectively won $ 4.7 billion this year, compared to 4.1 billion last year.
The Celebrity 100 list that includes movie stars and television personalities from television, models, athletes, authors, musicians and comedians, as revenues related to entertainment and media exposure (presence in press, television, radio and online). Given the growing power of social networks, we have added a rating of "social media" that reflects the presence of each celebrity on Facebook and Twitter. The income considered is the income before taxes between 1 June 2009 and June 1, 2010.Management fees, agents and attorneys have not been deducted.
Great start for Gaga
Lady Gaga was catapulted on our list, ahead of pop music stars like Madonna much more established (10th) and U2 (seventh). It has revenues estimated at $ 62 million to a global tour of 106 concerts and his willingness to partner with companies such as Virgin Mobile and Polaroid No teletrack payday loans. Not to mention that his fame and his theatrics earned him an enormous press coverage while his music videos are feeling on the Internet.Proof: This completes the first rocker visionary for social media and Internet presence in the Forbes Celebrity 100 100
Gaga is also the highest ranked newcomer on the list, leading a group that includes the Black Eyed Peas (48 million), O'Brien (38 million) and Robert Pattinson – Stewart, of co-stars Twilight. Pattison finishes at the fiftieth come up with an estimated 17 million dollars, but Stewart, who works on fewer projects outside of Twilight, placed 66th with 12 million dollars.
Woods is good for the moment
And to complete the top five: the golfer Tiger Woods.Despite his personal and professional setbacks this year (all the negative publicity has been removed from the list this year), the big target of sensationalist newspapers has still managed to earn $ 105 million between June 2009 and June 21010. Fact: The sources of income have declined since the scandals in his name (Accenture (CAN – news – people), AT & T (T – news – people) and the Pepsi (PEP – news – people) have abandoned Woods as spokesman), but he still pocketed millions from his contracts with Nike (NKE – news – people), Electronic Arts (ERTS – news – people) and Upper Deck.It is worth mentioning that the activity of designing golf courses has difficulties because of the global economic crisis.
His image tarnished should nevertheless result in a significant drop in the rankings next year.
Goodbye Smith
Celebrities and their revenues, which depend on new contracts and fans capricious, fluctuate widely from year to year. Among the victims this year we have Will Smith. After finishing 11th in the list last year with 45 million dollars, king of blockbuster films does not even ranked this year as he has not made any new film during the period analyzed.
Another notable absentee this year is rapper 50 Cent. In 2009, he was impressive 50th with revenues of $ 20 million.But his latest album, Before I Self Destruct, has sold only 500,000 copies and remained quiet as he lost 25% of its weight for the role of a cancer in a film that will be out soon, Things Fall Apart.
A few words on methodology
The Celebrity 100 list as the power on the basis of money and fame. Revenue estimates, which include revenues from movies and television shows, endorsement deals, books and other entertainment projects have been made for the period between June 2009 and June 2010. Figures have been rounded where appropriate. We also used other sources such as Billboard, Pollstar, Adams Media Research, The Nielsen Company and SNL Kagan.Celebrity is calculated using the number of results from Google (GOOG – news – people) Blog Search, the number of entries to television / radio LexisNexis, overall indications in the press on Factiva and the number of times the picture a celebrity appears on the cover of 25 consumer magazines. The social classification is calculated using measures such as the number of friends and fans on Facebook, and the number of followers on Twitter.
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